Commercials & Television Programming / An Observational Analysis
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In this 5 page essay, the writer reports their observations of television commercials as they occurred during a certain one hour television program. Recorded were the times that commercials occurred, their length, and content. These variables are analyzed with respect to advertising market and other relevant data. An illustrative chart is included .No Bibliography.
Filename: Tvcomml.wps
Essay Title: Commercials & Television Programming / An Observational Analysis

Marketing And Television
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This 10 page paper focuses on advertising promotion as it pertains to television. Several aspects are examined including the use of music and lyrics in different cultures. Bibliography lists 6 sources.
Filename: Marktv.wps
Essay Title: Marketing And Television

Television Commercials / 1950s vs. 1990s
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This 7 page research paper investigates the content and format of the commercials aired on television during the 1950s and the commercials in the 1990s. The kinds of products advertised as well as the content and the form of the commercials is different in some ways and much the same in other ways. Specific examples are provided. Bibliography lists 11 sources.
Filename: Tvad5090.wps
Essay Title: Television Commercials / 1950s vs. 1990s

Keki Bhote/Beyond Customer Satisfaction to Customer Loyalty
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A 10 page analysis of Bhote's new theories on how American business can achieve long lasting success. Bhote's book argues against the popular notion that if a company adheres to high quality standards, sales will take care of themselves and says that this contains an inherent fallacy-- namely, that customer satisfaction is not the same thing as customer loyalty. No additional sources cited.
Filename: 90bhote.rtf
Essay Title: Keki Bhote/Beyond Customer Satisfaction to Customer Loyalty

Waste Minimization
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This 20 page paper asserts that waste minimization is the most effective form of compliance for any corporation. The necessity for compliance, based on public health and environmental reasons, are explored. Also included is the history of industrial practices and the environmental movement as well as an explanation of how waste lowers the quality of life. Detailed methods of effecting minimization, along with easy to understand examples and the inclusion of the 'waste management hierarchy', is a focal point of the paper. Bibliography lists 15 sources.
Filename: Wastemin.wps
Essay Title: Waste Minimization

Jack-in-the-Box / Who is Responsible for Consumer Protection ?
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A 6 page paper positing that although Jack-in-the-Box seems to be altruistic in its considerations of the harm it caused its customers, the federal government has not been as conscientious--they have said that responsibility for consumer protection resides in at the state government level. According to Kant and consumer protection groups, there is an inherent danger in this, as despotism is alive at the state level, and that many states are governed arbitrarily by people with special interests. Given this situation, via Kant's advice, it behooves consumers to continue policing all levels of government in order to find the protection from harm to which they are entitled. Bibliography lists 6 sources.
Filename: Jackbox.wps
Essay Title: Jack-in-the-Box / Who is Responsible for Consumer Protection ?

Kant’s Categorical Imperative and the Case of the Ford Pinto
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10 pages in length. 10 pages in length. Compares the Categorical Imperative of Kant to the case of the faulty gas-tank design in the Ford Motor Company Pinto. Makes reference to utilitarianism as well as the virtue theory and the rights theory. Looks at the ethics, the solution, cost-benefit analysis and alternative solutions. Bibliography lists 9 sources.
Filename: JGApinto.wps
Essay Title: Kant’s Categorical Imperative and the Case of the Ford Pinto