THORNTONS AND MARKETING
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This 8-page paper concerns the Thorntons Co., which manufacturers and distributes chocolates and other confectionery's throughout the United Kingdom. The paper focuses on Thorntons marketing plan, provides a PEST and SWOT analysis and then offers recommendations for a successful marketing mix. Bibliography lists 2 sources.
Filename: MTthornt.rtf
Essay Title: THORNTONS AND MARKETING

Bell Atlantic Launches Long Distance Service
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A 9 page paper that discusses Bell Atlantic's move into offering long distance service. Issues discussed include the requirements of the Telecommunications Act of 1996, some of the steps Bell Atlantic took to fulfill the conditions, approval and subsequent sanction of the company by the FCC, the consent decree and present status. Bibliography lists 8 sources.
Filename: PGbellat.wps
Essay Title: Bell Atlantic Launches Long Distance Service

Telecommunications Deregulation / Microsoft's $1 Billion Investment In Comcast
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A 10 page paper on some of the effects of the 1996 Telecommunications Deregulation and Reform Act. When the first phase of industry deregulation went into effect in 1992, some of the largest phone companies rushed to become cable companies also, but only a few succeeded in making their ventures profitable. Microsoft's investment in Comcast in 1997 marked the first large-scale attempt to capitalize on deregulation by a related, rather than direct segment of the telecommunications industry. Bibliography lists more than a dozen sources.
Filename: Comcast.wps
Essay Title: Telecommunications Deregulation / Microsoft's $1 Billion Investment In Comcast

Case Study / Price Promotion at Hartmann Luggage
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A 7 page case study of whether Hartmann Luggage Company should indeed offer annual price promotions to its retailers, or whether the company should maintain its policy of image maintenance and high quality that have been the company's hallmarks for more than 100 years since its founding in 1877. The more narrow issue discussed is whether the price promotions of 1978 and 1979 were indeed profitable. Included are alternatives that Hartmann could reasonably employ to increase the company's market share while avoiding the price promotions they dread. No Bibliography.
Filename: Hartmann.wps
Essay Title: Case Study / Price Promotion at Hartmann Luggage

CHINESE SUPPLIERS AND U.S. SUPERMARKETS
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This 6-page paper examines a case study of an Asian supermarket in the United States and how the owners work with Chinese suppliers. The essay examines the state of supply chain management in China, and then provides recommendations to the supermarket owners on how they can best manage their China-based suppliers. Bibliography lists 6 sources.
Filename: MTchisup.rtf
Essay Title: CHINESE SUPPLIERS AND U.S. SUPERMARKETS

Book Review / 'Jesus, CEO'
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A 5 page research paper and analysis of a book by Laurie Beth Jones, Jesus, CEO: Using Ancient Wisdom for Visionary Leadership. This is a business advice book with a difference. The writer demonstrates how Jones uses New Testament stories of the life of Christ to build an 'Omega' management style based upon Jesus' teachings. No additional sources cited.
Filename: Jesusceo.wps
Essay Title: Book Review / 'Jesus, CEO'

Strategic Market Management
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This 14 page report discusses the basics of strategic market management. In terms of the larger strategies involved in market management, strategy and specific management objectives must be truly responsive to both consumer needs and desires. These are very much the attitudes necessary for success in strategic market management as the world moves into the 21st century. The key to success in the face of global competition is to find the specific and unique niches that are not being served as well as they could be and then either exert or develop an organization’s strength and expertise. Bibliography lists 16 sources.
Filename: BWmkt3.rtf
Essay Title: Strategic Market Management